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Dana Point hits this interesting balance of luxury and attainability that you don't find everywhere in coastal Orange County.
We're seeing properties average about $918 per square foot. Yes, that's premium pricing, but it's what you'd expect for true coastal properties with ocean access and views.
About 54% of homes sold below asking price last December.
I think we're seeing savvy buyers who know how to negotiate in a market that's still adjusting to higher interest rates.
Inventory is definitely tight right now, too. With only 164 homes listed. That limited supply is partly what's driving that 5.8% price increase year-over-year.
I've had several clients who waited to buy last year, hoping prices would drop, and now they're kicking themselves.
I think Dana Point still represents solid value compared to neighboring coastal cities. Whether you're looking for long-term appreciation or just a beautiful place to call home, the fundamentals here are strong.
Dana Point sits nestled between Laguna Beach and San Clemente, kind of like the middle child that quietly has everything figured out. It's got this laid-back vibe but with an upscale twist that keeps it from feeling touristy.
There's this maritime heritage that runs through everything. From the harbor to the street names. Yet it's not stuck in the past. You've got modern amenities alongside that history.
Young families are gravitating here more than ever. I recently helped a couple relocate from Seattle, and they couldn't believe how kid-friendly the neighborhoods are. The mom texted me last week saying they walk to Salt Creek Beach almost daily.
Which is something they'd never imagined possible coming from the Pacific Northwest.
The harbor is really the heart of daily life here.
On weekends, it's my go-to spot after showing properties. There's something about watching the boats while having a drink at Waterman's that never gets old.
The harbor supports those high home prices ($1.68M median) because buyers know they're getting more than just a house; they're buying into a lifestyle.
Walking around Dana Point, you notice how the topography creates distinct pockets and amazing views. Unlike some coastal areas that feel like one long strip, Dana Point has character.
December 2024 data shows we've got a median sale price of $1,683,000, about 164 homes actively listed, and 41 homes that sold or went pending last month.
That's up 95.2% from November. Yeah, big jump, but December buying is always interesting in coastal markets.
What's really telling is that homes are selling in about 29 days on average, which is actually 48.5% faster than this time last year.
I had a listing on Selva Road that I thought would sit for a bit given the time of year, but it was in escrow within two weeks. The market isn't slowing down much, even with the usual seasonal shifts.
Price-wise, we're seeing some room for negotiation: 54% of homes sold below asking, 24% at asking, and 22% above. I think this shows a market that's competitive but not frenzied. Buyers have some leverage, but sellers with well-prepared homes are still doing fine.
If you look at historical data, Dana Point has appreciated about 2.60% annually and 9.92% on a quarterly basis. That quarterly jump might raise eyebrows, but I've seen this pattern before—it often levels out. Still, that 5.8% year-over-year increase is solid proof we're in a healthy seller's market.
Monarch Beach is Dana Point's crown jewel, and yeah, it commands prices to match. This neighborhood sits perched above Salt Creek Beach with the Monarch Beach Resort and golf course as its centerpiece.
I showed three properties there last week, and each one had something special. Ocean views, golf course frontage, or that exclusive Monarch Beach lifestyle.
Most homes here push well above that $1.68M median, often starting at $2.5 million and climbing rapidly from there.
What's interesting is how quickly properties move here despite the higher price point. A home on Monarch Beach Drive that I had my eye on for clients listed on a Thursday and was in escrow by Sunday.
That's the power of this neighborhood's appeal.
The demographic here skews a bit older and more affluent. Many of my Monarch Beach buyers are either successful professionals looking for a statement home or retirees who want resort-style living. The neighborhood's exclusivity definitely contributes to Dana Point's overall 5.8% price growth.
The Lantern District has this totally different vibe that I love showing to clients who want character and walkability. This is historic Dana Point, named after the colored lanterns once used to guide ships.
It's much more accessible price-wise, with condos sometimes available around the $1M mark, keeping it in line with that $1.68M overall median. The area has seen some smart revitalization over the past few years, making it one of Dana Point's fastest-growing neighborhoods in terms of value.
The Lantern District contributes significantly to Dana Point's quick 29-day sales pace because it offers that rare mix of coastal access, history, and urban convenience.
It's become a favorite for first-time luxury buyers and downsizers alike.
When I have out-of-town clients who aren't sure which area fits them best, I always start in the Lantern District. The neighborhood's charm sells itself, and it gives buyers a real feel for Dana Point's unique character.
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With over 2,500 boat slips, it attracts everyone from serious yachters to weekend paddleboarders.
The harbor renovation project is finally making progress, which should only boost nearby property values further.
The beaches here are spectacular, and each has its own personality. Salt Creek is popular with families and surfers. Strands is more secluded, accessed by a funicular at the Strands development (which, by the way, sets the high bar for luxury living in Dana Point). I've seen homes neighboring these beaches move in less than two weeks, beating even that 29-day average.
The Ocean Institute doesn't get enough credit as a community asset. They run amazing programs year-round.
I often tell clients with families about it as a hidden benefit of living here.
Lantern Village has evolved into a legitimate dining destination. New restaurants seem to open monthly, and they're good—not just tourist traps.
Dana Point's location gives you the best of both worlds—serene coastal living with surprising accessibility.
The I-5 runs right through town, putting you about 30 minutes from John Wayne Airport and an hour from downtown San Diego (without traffic, of course, I'm not promising miracles!).
PCH provides that scenic coastal route that makes weekend drives a pleasure rather than a chore. Laguna Beach is just 10-15 minutes north, and San Clemente about the same distance south.
Like most of Southern California, you need a car here. Public transportation exists but isn't robust. That said, many neighborhoods are remarkably walkable for a coastal town. I regularly meet clients who say they drive far less since moving to Dana Point.
The harbor area in particular offers that rare combination of boat access and ample parking.
Something boaters know is worth its weight in gold. I've had clients choose Dana Point over Newport specifically because of the easier harbor access.
Dana Point falls within the Capistrano Unified School District, one of Orange County's strongest. R.H. Dana Elementary has this incredible location right near the harbor and solid test scores to match.
The nice thing about Dana Point schools is that many neighborhoods offer walking distance to at least one school level.
What's interesting is how the mix of families and retirees creates this multi-generational feel in the schools here. There's strong community involvement, with grandparents often volunteering alongside parents. It creates a unique educational environment that families really value.
Dana Point literally calls itself the "Dolphin and Whale Watching Capital of the World," and it lives up to the name.
The harbor offers daily whale watching tours year-round. I've sent countless clients on these tours while they're in town house hunting, and they always come back excited.
Surfing is huge here, especially at Salt Creek and Doheny. There's still that "Killer Dana" history, named after the famous break that existed before the harbor was built. That surf culture influences everything from local businesses to the overall vibe of the town.
I've noticed properties near popular surf spots command that full $918/sq ft value, sometimes more. Surf proximity has become almost as valuable as ocean views for certain buyers.
Hiking and paddleboarding are gaining popularity too. The trails at the Dana Point Headlands offer incredible views and access to secluded beaches. I got into paddleboarding myself last year (don't judge my balance) and now I understand why buyers specifically ask about storage for watercraft.
Beyond the active pursuits, Dana Point offers plenty for those who prefer a more relaxed pace. The Ocean Institute runs fascinating programs for adults, not just kids. There's something calming about learning about marine biology while looking out over the actual ocean.
The harbor has these quiet spots where you can just sit and watch the boats. I sometimes take clients there after showings just to let them absorb the atmosphere.
Cultural offerings continue to expand, supporting that steady 5.8% price increase. The Arts Festival grows each year, and the local music scene is surprisingly robust for a town this size.
These lifestyle elements matter tremendously to buyers looking at Dana Point as more than just an investment.
Dana Point has serious historical cred as California's original surf town. Hobie Alter opened his first surf shop here, basically launching an industry. That heritage gives the community a depth you don't find in newer coastal developments.
The harbor and whale watching opportunities are truly special. Having guaranteed whale sightings (the tours often offer a free return trip if you don't spot any) is a rare amenity that boosts both tourism and home values.
Casa Romantica Cultural Center in neighboring San Clemente adds cultural weight to the area.
The historic home and gardens host events year-round, giving residents access to cultural programming you might not expect in a smaller coastal community.
The Festival of Whales is Dana Point's signature event, drawing thousands each March. What I love about it is that it doesn't feel commercialized.Iit's genuinely about celebrating the community's connection to the ocean.
These community bonds directly support the seller's market status we're seeing.
People want to be part of something special, not just own real estate. I've noticed homes listed right before major community events often receive multiple offers, as buyers visiting for the festivities fall in love with the area.
The Turkey Trot on Thanksgiving and the seasonal Harbor Lights are other events that strengthen community ties. I make a point of taking clients to these events when possible because experiencing Dana Point's community spirit firsthand makes my job easier.
The place practically sells itself.
That strong sense of community, combined with the natural beauty, maritime heritage, and quality of life, creates something truly special in Dana Point. It's why that 5.8% price growth doesn't surprise me at all, and why I believe Dana Point will continue to be one of Orange County's most desirable coastal communities for years to come.
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What began as a long career in construction and contracting has evolved into something even more rewarding for Jason Wright — as a Sales Partner with Tim Smith Real Estate Group, Coldwell Banker’s #1 Team in California.
Jason credits his background in commercial and residential projects for his unique understanding of the development and construction process. This experience makes him a valuable partner when it comes to buying or selling a home. He offers strong negotiation and support skills, which benefit clients throughout the entire process. Jason complements his knowledge with a passion to deliver results and works hard for his clients, especially those who are genuine and value honesty and integrity, as much as he does. His positivity, enthusiasm, and dedication to an exceptional experience are traits that have helped him build trusting relationships as well as referral-based business.
Jason very well understands that to be successful you need the right tools. He brings a new approach to a changing industry, finding ways to constantly stay ahead of the curve, utilizing the latest technology and methods to give his clients the greatest leverage possible.
As a third-generation South OC resident, Jason’s familiarity of the community proves invaluable for his clients in their targeted home searches. Whether you’re buying or selling — see how the “Wright Realtor” can make all the difference. And with Jason, it does.
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